EMT Life
A UGC and digital marketing ad for Hello Fresh, curates a true persona with a real problem. This ad shows a problem to solution strategy, where Hello Fresh saves our heroes so our heroes can continue to save lives.
Role: Director & Art Director
#1 best ad in the account, scaled for 4 different platforms: Snapchat, Youtube Shorts, IG Reels and Tiktok.
BreakFastDeal
For this UGC-style b-roll project, our objective was to showcase HelloFresh’s exciting new breakfast deal for new customers. Leveraging my experience in creating UGC content, we opted to cast me as the talent to authentically capture a Gen Z-inspired unboxing experience, highlighting the variety of breakfast items included in the offer.
Role: Art Director & Actor
Scaled 16x in Canada and America