Flexibility
Get it girl!
Part of a digital marketing and e-commerce campaign with the agency Tubescience. Focused on creating an environment that felt authentic and unrefined, emphasizing a natural aesthetic. This approach spotlighted the durability, flexibility, and movement of both the model and the product.
Role: Co-Art Director
4x Fits
Athleisure, the next trend to do a fit check in
Digital marketing and e-commerce content with agency First Media. Focused on showcasing a Gen Z persona who likes curating different styles of outfits while using Fabletics. Pinpointing the notion that Fabletics is relatable, aspirational, comfortable and trendy.
Role: Art Director