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Who doesn’t like mayo on their burger?
Hellmann’s x So Yummy! Memorial Day campaign featuring 3 different recipes that showcases three awesome USA regions: Texas, Southeast & Midwest

Role: Art Director

West of the Rockies didn’t make the cut but below is a mood board I curated for this campaign to see how the vision came to life.

P.S. click the images above to view the entire video campaign 
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Disney's Elio x So Yummy!